Just read Edie Melson’s post on The Write Conversation, “Social Media Monday—How Facebook Changes for 2015 Could Affect Authors,” and I have to admit not being happy with my favorite playground. If you haven’t heard yet, Facebook plans to charge businesses a monthly fee to advertise on its site. According to Edie, this practice will begin with organizations that have a physical site, like stores or offices, but it could extend to authors, since FB is the one who determines what an ad is. Authors definitely advertise on social media, Facebook included. It’s how someone like me, a Texas housewife, can make a sale as far away as Washington state, or even overseas.
If you’re an author and haven’t read Edie’s article, I suggest you do, then figure out how important FB is to you. Like I said, it’s my favorite playground, and I’m reluctant to give it up. Not that I would–we can still use the site just to have fun with our readers and fellow authors. I’d just have to be more careful about what I posted pertaining to my books.
Still, I can’t help wondering whether it would be worth the fee, whether I may as well just go ahead and figure it into my marketing expenses.
Most people swear by Twitter, as well they should, but I feel at home on FB. One of the complaints about FB is that we don’t reach everyone we’re supposed to, but there are ways around that. Every time someone shares one of my posts, they reach someone I may not have. And if the shares continue, there’s no telling how many people are reached.
Which leads to the question one of my fellow PBG authors asked: Will it be considered advertisement if we promote other authors?
If so, then we’d be in a mess. There’s no point in advertising when we can’t reach the numbers on our own, and there’s definitely no point in advertising when the post can’t be shared without costing our readers money or getting them zonked by the Facebook Police for advertising on their sites.
Edie said she’ll be making a follow-up post pertaining to all this Monday, so I’m anxious to see what she says. Meanwhile, I’ll continue on Facebook the way I always have until I’m told otherwise.