Category Archives: Promotion/Publicity/Marketing

Building a Social Platform, a Personal Account

Lately, I’ve been reevaluating all my actions on social media, and I’ve reached the following conclusions: I stink at it. It takes too much time I need to change what I’m doing. My Twitter feed reads like one long book … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged | 12 Comments

Last Day

You remember that big ol’ Ryan Zee giveaway I wrote about—the one I probably shouldn’t have joined? Well, I paid for my ad, so I probably ought to promote the giveaway a little. After the initial reaction from several of my … Continue reading

Posted in Give the Lady a Ride, Misc., Promotion/Publicity/Marketing | Tagged , , , , , , , | Leave a comment

Major Goof. Major.

I get a lot of fodder for this blog from mistakes I see—author errors, newbie blunders, whatever—and believe me, I’m not immune to my own criticism. If you’ve read much at all here, you know I have several “do as … Continue reading

Posted in Misc., Personal, Promotion/Publicity/Marketing, The Business | 17 Comments

Ebook Cards

  I got my cards in—too late for the festivals, but in great time for the rest of the events I have coming up this year. Now, whenever someone asks if my book is available in a digital version, I … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , , , | 7 Comments

The Circle Bar Ranch Coloring Book!

If you take my newsletter or have connected with me on any of my playgrounds—particularly Facebook—you’ll know that I’m excited about my new coloring book for children. I’ve been daydreaming about this for a few years now, and it’s finally … Continue reading

Posted in Give the Lady a Ride, Promotion/Publicity/Marketing | Tagged , , , | 6 Comments

Fun While It Lasted

Remember that big ol’ speech I gave about using bitly as a marketing analytics tool? Oops. Problem with it is that it’s been abused—as have other link-shortening tools. Jerks of all kinds provide a link to cover the offensive trash they … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 7 Comments

Merchandise for Authors

Merchandise for Authors is a game changing book of hints, tips, ideas, resources—all centered around developing product lines that compliment our novels. I got excited reading this. I already developed a coloring book for the Circle Bar Ranch series, but … Continue reading

Posted in Promotion/Publicity/Marketing, Reviews of exceptional books, The Business | Tagged , , | 3 Comments

Social Media Caveat

How’s your schedule? Been busy lately? Yeah, me too. Most of the authors I know are currently swamped and scrambling to find time to spend with their families while still making deadlines and advancing their status on various projects. I’m … Continue reading

Posted in Misc., Promotion/Publicity/Marketing, The Business | Tagged , , | 8 Comments

Blue Collar Marketing

Some authors can do it—hire a publicist, head out to interviews all over the nation, pay for TV commercials and glossy, full-page ads in national magazines. Most of us can’t, but all of us need some form of marketing plan … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 11 Comments

Effective Linking with Bitly

Knowledge is everything in business. I know that, but I’ve been regrettably slow in learning how to accumulate it. Several publications down the line, I’m finally figuring things out. So tip #1: Learn this stuff early. With this new campaign … Continue reading

Posted in Promotion/Publicity/Marketing | Tagged , , , , | 8 Comments