Tag Archives: marketing

How to Improve Your Newsletter

Posted on January 30, 2019 by Linda W. Yezak

As authors, we’re supposed to be looking for ways to reach our readers. Social media, websites, blogs, newsletters . . . newsletters. Oh, how I dread putting out my newsletter. Despite the fact that I’m always asking people to join, I … Continue reading →

Posted in Writing | Tagged BookSweeps, David Gaughran, Joanna Penn, list-building, marketing, networking, newsletter writing, Promotions, Ryan Zee, Tammi Lebrecque | 7 Comments

New Book, New Series, New Resolutions

Posted on August 13, 2018 by Linda W. Yezak

The Circle Bar Ranch Series is now completed. Someone suggested I write a book 4, and it’s tempting, but no. I think I’m ready to move on. CBR wasn’t intended to be a series, so despite the fact that the … Continue reading →

Posted in The Business, write tips, Writing, Writing Tips | Tagged agents, indie publishing, learning from mistakes, marketing, planning, promotion, traditional publishing, Writing, writing a series | 7 Comments

Road Trip!

Posted on March 21, 2018 by Linda W. Yezak

I think I have everything ready for the Galveston Book Festival: Books, inventoried and boxed Price list Ebook cards, inventoried, priced, and prepped Cash to make change and Square for credit cards Table cloth and decorations Jar of giveaway candy … Continue reading →

Posted in Misc., Personal, Promotion/Publicity/Marketing, The Business | Tagged B Alan Bourgeois, Book Sales, Galveston Book Festival, marketing, personal sales, Texas Association of Authors | 6 Comments

Distribution: Going Wide

Posted on March 7, 2018 by Linda W. Yezak

I mentioned at the end of “After Revisions: What’s Next” that I might write another post about some of the things I didn’t mention in that one—like distribution. Well, here we go. I’ll let you in on my experiment. I … Continue reading →

Posted in Promotion/Publicity/Marketing, Skydiving to Love, The Business | Tagged Amazon, Direct2Digital, distribution, ebook prices, indie publishing, IngramSpark, Kathrese McKee, marketing, pricing strategies, publishing, publishing business | 13 Comments

Effective Linking with Bitly

Posted on May 31, 2017 by Linda W. Yezak

Knowledge is everything in business. I know that, but I’ve been regrettably slow in learning how to accumulate it. Several publications down the line, I’m finally figuring things out. So tip #1: Learn this stuff early. With this new campaign … Continue reading →

Posted in Promotion/Publicity/Marketing | Tagged bitly, info gathering, links, marketing, statistics | 8 Comments

Want to be a Team Member?

Posted on February 27, 2017 by Linda W. Yezak

Elizabeth hasn’t been a member of my team for very long. She was so quiet, I wondered if she had actually joined. Then she wrote that she’d been reading through all the posts and was “in awe.” Made me feel good. … Continue reading →

Posted in Promotion/Publicity/Marketing, The Business | Tagged marketing, Promotions, Street teams | 7 Comments

Metadata Confusion, 2

Posted on September 5, 2016 by Linda W. Yezak

So, in my discussion of metadata from last Wednesday, I promised I’d tell you what would happen if I tagged my post with every possible misspelling of my name. In the continuing ed course she taught about self-publishing at the ACFW … Continue reading →

Posted in Promotion/Publicity/Marketing, The Business | Tagged data banks, databanks, discoverability, Hallee Bridgeman, key phrases, keywords, marketing, meta data, metadata, promotion, Writing | 11 Comments

Working the Festivals

Posted on June 13, 2016 by Linda W. Yezak

I love working festivals, and this will be our fourth year at the job. Someday, I suppose, we won’t really need to anymore–if God blesses my work–but I think I’d still do it. It’s just too much fun. MSB and … Continue reading →

Posted in Misc., Personal, Promotion/Publicity/Marketing, The Canopy Bookstore | Tagged Blueberry Festival, Bremond Polish Festival, festival sales, marketing, Nacogdoches Blueberry Festival, Promotions | 8 Comments

Ad Making

Posted on June 6, 2016 by Linda W. Yezak

I have so much fun creating ads for my campaigns. I like the picmonkey to help me with the designs, although there are many other sites–not to mention photoshop or others that come with your computer. I find the pictures … Continue reading →

Posted in Give the Lady a Ride, Promotion/Publicity/Marketing, The Final Ride | Tagged Book ads, creating advertisements, marketing, online photo sites, Promotions | 16 Comments

Before You Write the First Word

Posted on October 14, 2015 by Linda W. Yezak

After all this time at the keyboard, I learned that I started out wrong–and I’ve been scrambling ever since. I was just playing around with my first manuscript, no particular goal in mind. I wasn’t looking to become an author, … Continue reading →