Category Archives: The Business

Especially for Writers

I bet you’ve seen this before, it’s been around awhile. But since I wrote my big “woe is me” post Wednesday, I figured I’d toss this in today. Since Goodreads conducted the survey, and only 3000 people took the survey, … Continue reading

Posted in The Business | Tagged , , , , | 4 Comments

Building a Social Platform, a Personal Account

Lately, I’ve been reevaluating all my actions on social media, and I’ve reached the following conclusions: I stink at it. It takes too much time. I need to change what I’m doing. My Twitter feed reads like one long book … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged | 13 Comments

Major Goof. Major.

I get a lot of fodder for this blog from mistakes I see—author errors, newbie blunders, whatever—and believe me, I’m not immune to my own criticism. If you’ve read much at all here, you know I have several “do as … Continue reading

Posted in Misc., Personal, Promotion/Publicity/Marketing, The Business | 17 Comments

Ebook Cards

  I got my cards in—too late for the festivals, but in great time for the rest of the events I have coming up this year. Now, whenever someone asks if my book is available in a digital version, I … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , , , | 7 Comments

Self-Publisher’s Legal Handbook

Have you decided to go indie? How seriously are you taking the business side of your business? Do you need help and guidance? Well, Self-Publisher’s Legal Handbook is for you. I wish I’d waited one more month to buy it, … Continue reading

Posted in Reviews of exceptional books, The Business | Tagged , , , , , | 12 Comments

Fun While It Lasted

Remember that big ol’ speech I gave about using¬†bitly as a marketing analytics tool? Oops. Problem with it is that it’s been abused—as have other link-shortening tools. Jerks of all kinds provide a link to cover the offensive trash they … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 7 Comments

Merchandise for Authors

Merchandise for Authors is a game changing book of hints, tips, ideas, resources—all centered around developing product lines that compliment our novels. I got excited reading this. I already developed a coloring book for the Circle Bar Ranch series, but … Continue reading

Posted in Promotion/Publicity/Marketing, Reviews of exceptional books, The Business | Tagged , , | 4 Comments

Social Media Caveat

How’s your schedule? Been busy lately? Yeah, me too. Most of the authors I know are currently swamped and scrambling to find time to spend with their families while still making deadlines and advancing their status on various projects. I’m … Continue reading

Posted in Misc., Promotion/Publicity/Marketing, The Business | Tagged , , | 8 Comments

What Readers Want

Saturday was our annual Texas Blueberry Festival, one of our favorite events. Every year, my husband and I go through the hassle of loading his pickup with all the things necessary to make an attractive booth: table, chairs, inventory, canopy, … Continue reading

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Blue Collar Marketing

Some authors can do it—hire a publicist, head out to interviews all over the nation, pay for TV commercials and glossy, full-page ads in national magazines. Most of us can’t, but all of us need some form of marketing plan … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 11 Comments