Category Archives: The Business

Major Goof. Major.

I get a lot of fodder for this blog from mistakes I see—author errors, newbie blunders, whatever—and believe me, I’m not immune to my own criticism. If you’ve read much at all here, you know I have several “do as … Continue reading

Posted in Misc., Personal, Promotion/Publicity/Marketing, The Business | 17 Comments

Ebook Cards

  I got my cards in—too late for the festivals, but in great time for the rest of the events I have coming up this year. Now, whenever someone asks if my book is available in a digital version, I … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , , , | 7 Comments

Self-Publisher’s Legal Handbook

Have you decided to go indie? How seriously are you taking the business side of your business? Do you need help and guidance? Well, Self-Publisher’s Legal Handbook is for you. I wish I’d waited one more month to buy it, … Continue reading

Posted in Reviews of exceptional books, The Business | Tagged , , , , , | 12 Comments

Fun While It Lasted

Remember that big ol’ speech I gave about using bitly as a marketing analytics tool? Oops. Problem with it is that it’s been abused—as have other link-shortening tools. Jerks of all kinds provide a link to cover the offensive trash they … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 7 Comments

Merchandise for Authors

Merchandise for Authors is a game changing book of hints, tips, ideas, resources—all centered around developing product lines that compliment our novels. I got excited reading this. I already developed a coloring book for the Circle Bar Ranch series, but … Continue reading

Posted in Promotion/Publicity/Marketing, Reviews of exceptional books, The Business | Tagged , , | 3 Comments

Social Media Caveat

How’s your schedule? Been busy lately? Yeah, me too. Most of the authors I know are currently swamped and scrambling to find time to spend with their families while still making deadlines and advancing their status on various projects. I’m … Continue reading

Posted in Misc., Promotion/Publicity/Marketing, The Business | Tagged , , | 8 Comments

What Readers Want

Saturday was our annual Texas Blueberry Festival, one of our favorite events. Every year, my husband and I go through the hassle of loading his pickup with all the things necessary to make an attractive booth: table, chairs, inventory, canopy, … Continue reading

Posted in The Business | Tagged , , , , , , , , , | 13 Comments

Blue Collar Marketing

Some authors can do it—hire a publicist, head out to interviews all over the nation, pay for TV commercials and glossy, full-page ads in national magazines. Most of us can’t, but all of us need some form of marketing plan … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 11 Comments

Genre-Locked?

Someone in a Facebook group asked if they were stuck with one genre. They didn’t want to be; they wanted to write a little bit of everything. I could relate. I remember moaning about that a few years back. My … Continue reading

Posted in The Business, write tips, Writing, Writing Tips | Tagged , , | 18 Comments

Want to be a Team Member?

Elizabeth hasn’t been a member of my team for very long. She was so quiet, I wondered if she had actually joined. Then she wrote that she’d been reading through all the posts and was “in awe.” Made me feel good. … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 7 Comments