Category Archives: The Business

Fun While It Lasted

Remember that big ol’ speech I gave about using bitly as a marketing analytics tool? Oops. Problem with it is that it’s been abused—as have other link-shortening tools. Jerks of all kinds provide a link to cover the offensive trash they … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 7 Comments

Merchandise for Authors

Merchandise for Authors is a game changing book of hints, tips, ideas, resources—all centered around developing product lines that compliment our novels. I got excited reading this. I already developed a coloring book for the Circle Bar Ranch series, but … Continue reading

Posted in Promotion/Publicity/Marketing, Reviews of exceptional books, The Business | Tagged , , | 3 Comments

Social Media Caveat

How’s your schedule? Been busy lately? Yeah, me too. Most of the authors I know are currently swamped and scrambling to find time to spend with their families while still making deadlines and advancing their status on various projects. I’m … Continue reading

Posted in Misc., Promotion/Publicity/Marketing, The Business | Tagged , , | 8 Comments

What Readers Want

Saturday was our annual Texas Blueberry Festival, one of our favorite events. Every year, my husband and I go through the hassle of loading his pickup with all the things necessary to make an attractive booth: table, chairs, inventory, canopy, … Continue reading

Posted in The Business | Tagged , , , , , , , , , | 13 Comments

Blue Collar Marketing

Some authors can do it—hire a publicist, head out to interviews all over the nation, pay for TV commercials and glossy, full-page ads in national magazines. Most of us can’t, but all of us need some form of marketing plan … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 11 Comments

Genre-Locked?

Someone in a Facebook group asked if they were stuck with one genre. They didn’t want to be; they wanted to write a little bit of everything. I could relate. I remember moaning about that a few years back. My … Continue reading

Posted in The Business, write tips, Writing, Writing Tips | Tagged , , | 18 Comments

Want to be a Team Member?

Elizabeth hasn’t been a member of my team for very long. She was so quiet, I wondered if she had actually joined. Then she wrote that she’d been reading through all the posts and was “in awe.” Made me feel good. … Continue reading

Posted in Promotion/Publicity/Marketing, The Business | Tagged , , | 7 Comments

Taxes! Bah Humbug!

It’s time. Our appointment is next Monday, and I’m scrambling like a madwoman to figure out income and deductibles from my writing/editing/speaking business. And while I pop Tylenol regularly and wear my pencils to nubs, I fuss at myself. This … Continue reading

Posted in Personal, The Business | Tagged , , , , , | 15 Comments

Create a Marketing Budget, by Cindy Huff

Cindy Huff, author of the incredible, soon-to-be-released novel, Secrets and Charades, had an excellent post on her site, Writer’s Patchwork Blog, and she has generously allowed me to reprint it here in its entirety. This is her Marketing Tip #3. Numbers one (“You … Continue reading

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Post-Tate

In the comments section of my truncated post, “Tate Publishing Troubles,” Keith Kelly asked, “What do we do now?” I can promise you I’m not the all-knowing queen about this, but I can share what I do know: Predator presses … Continue reading

Posted in The Business | Tagged , , , | 6 Comments