Rebuilding an Author Brand After an Absence

Life gets in the way of a successful business sometimes. If you’ve kept up with my blog this year and last, you know how it’s hit me and my business–I’m virtually invisible these days in cyberspace. Norma Gail got hit hard too. Here’s her story . . .


Norma Gail is an inspiration to me and I asked her to share her story. Perhaps you will be inspired to press forward toward your publishing dreams.

Rebuilding an author brand after an absence is as difficult as building your brand in the first place. It takes persistence to gain recognition of a tagline or phrase synonymous with what you write. Silence for a long time period causes name recognition to be lost.

My brand went silent from July 2018 through January of 2020. I had four major surgeries in the space of two years. The death of my mother, moving an elderly aunt and uncle to a care facility near me, my aunt’s death, and the sale of both homes along with changed family dynamics overwhelmed me.

These life-changing events destroyed all desire and motivation to promote my first book, Land of My Dreams, or maintain my blog…

View original post 417 more words

About Linda W. Yezak

Author/Freelance Editor/Speaker (writing and editing topics).
This entry was posted in Writing. Bookmark the permalink.

4 Responses to Rebuilding an Author Brand After an Absence

  1. Norma Gail says:

    Thank you so much, Linda! I’m still struggling. It helps to know that someone else understands. To rebuild requires so much energy and the pandemic has hit book sales hard. God bless you in your journey. I was thrilled to see that your scans came back cancer free!


  2. Thanks, Norma. Yes, I think there are a lot of us in this boat. I’m amazed at the number of my writer friends who are capable of continuing on despite personal hardships. They’re my heroes!


  3. Pat Garcia says:

    Thanks for reblogging her article. I read it and could identify heavily because I am walking that path myself.
    Shalom aleichem,
    Pat Garcia


Talk to me--I love comments!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.