Merchandise for Authors is a game changing book of hints, tips, ideas, resources—all centered around developing product lines that compliment our novels.
I got excited reading this. I already developed a coloring book for the Circle Bar Ranch series, but this opened my mind up for tons of other ideas too and provided great tips about bringing those ideas into reality. Now I intend to develop a fuller product line for my series to supplement my book sales. Eventually, I hope to open an online store or at least figure out how to sell book-related items on my website—or both.
The resources Melissa introduced are totally new to me, and they helped me to think outside what I expected for book-related products. For instance, did you know there are sites where you can have fabric made with whatever design you want? Want to have your cover on a bolt of cotton? Go to Spoonflower—they do fabric, wall paper, gift-wrapping paper, all sorts of super-cool things that are out of the ordinary for authors. Have your fabric designed, then fashion scarves, purses, whatever, and voila! You have a custom-made product that bears your book images.
Melissa provides enough links to get you started cranking out the ideas and gives you direction of how to use the products you create to enhance your book sales. She also helps you focus on being not just an author, but a business. This book is worth the $7.99 print price, and it’s only 144 pages. Get it and open your mind to new ideas and business opportunities.
I’ve played around with merchandising here and there and never had much luck with it. But I think it’s a ton of fun!
I don’t know how well it’ll do in cyberspace, but the coloring book was a hit at the festival. Maybe the fact that I sell in person makes a difference.
Pingback: The Circle Bar Ranch Coloring Book! | Linda W. Yezak
Pingback: Favorite Titles from 2017 | Linda W. Yezak