I made two idiotic mistakes with my Facebook Fan Page. First, I made it for my book and not myself. If I understand the Facebook rules, I’m only allowed one fan page. That doesn’t mean I can’t finagle another by using a different name, but it may not tie in to my wall. As it is, my homepage notifications (not the wall posts, just the indications someone has responded to my wall, or left me a message, etc.). If I rejoin FB under a different name, I’ll lose that. Anyway, the reason my set-up is such a pain is that I intend to publish more than one book. How wonderful it would be to have several books on one page. There may be a remedy for this that I’m unaware of, I’ll see. If you know, please fill me in. (Since publishing this, I’ve been told I can have as many fan pages as I want! Glory!!! but still–) Meanwhile, don’t make the same mistake I did.
Second major FB Boo-Boo: I placed an ad aimed at “anyone” so they’ll hit my “like” button. And they did. All sorts of secular folks who got the wrong impression from my “racy, lewd” title hit “like.” You can tell by their pictures they wouldn’t have become fans had they known the book is a Christian romantic comedy. One “fan” was so demonstrative of his worldview, I had to delete him and ban his return. (I’m not sure whether that extended digit is universally offensive, but I wasn’t too crazy about it.)
If I’d had a lick of sense (something I’ve never been accused of), I would’ve put target limits on the ad. I would’ve designed the ad for specific interests, i.e. “Literature/Reading,” one of the category alternatives under “Broad Category Targeting.” Next, I would’ve specified who I wanted the ad to target, by using FB’s “Advanced Targeting Options.”
But, I didn’t have that lick of sense required to do the simple task of designing an ad. If you decide to do one, learn from my mistakes. Especially if your book title is “racy” and “lewd.”