I’m excited about this weekend’s festival, not just because I’m toting my book to sell, but because others have joined in and provided some of their books for me to sell for them. The more titles I have, the more traffic I may bring in. We’ll see if the theory actually works, but the sentiment is there: we small-timers are helping each other.
In this business, we need all the helping hands we can get. That’s why we hold interviews for debut authors and writers with new releases. Why we allow for guest posts. Why we promote each other on Facebook and Twitter. For some of us who are either self-pubbed or published by small houses, this is the best promotional campaign we can get. Word of mouth is huge, and anything one can do to spread the news about another is greatly appreciated.
I’ve talked about how readers can help their favorite authors (“A Call to All Readers,” May 11, 2011) by writing reviews, joining fan pages, hosting the authors on their blogs, etc. Writers can do the same–and more.
If you have a tight group of writing buddies, exchange promotional materials. If your friend has bookmarks, put one in each of your books that you mail out. Post cards or flyers? Address some to those on your contact list. Pens? Again, send ’em out.
Whenever your buddy is advertising something, hit the “Retweet” in Twitter, the “Share” in Facebook. Add tags to your friend’s book on Amazon. Mention whatever is going on in your buddy’s campaign to your web circles.
Of course, review, interview, allow guest posts, all the things I mentioned for readers are applicable for writers, too. If you’ve written a review, post it everywhere–Goodreads, LinkedIn, Facebook, Amazon, AuthorNation, Barnes and Noble–anywhere you’re allowed to do so.
I have a few folks whose writing I can wholeheartedly endorse, and wherever I go, either their books or their promo materials go with me. Does it help? That’s unmeasurable (unless folks are buying their books from me right then), but I’m certain it can’t hurt.
We can–and should–help each other. Although our books are up for sale any time after publication, the prime time for promotions is pre-release through the first few months of release. This is the best time frame to hype a book, and writing buds can be a tremendous help. Are you willing to roll up your sleeves and pitch in?
If you have any more ideas of how writers can help each other, leave a comment. I’d love to see it!
PS: After all this talk about helping the small-fry authors, I need to advertise helping one of the big fish: Joseph Finder. On my other site,AuthorCulture, I have an interview up with the NY Times Best Seller, whose newest release, Buried Secrets, debuted June 21. It’s a terrific interview. Check it out!